How to Create an Advertising Campaign with Highly Personalized Messaging

As technology continues to deliver greater convenience, consumer expectations adapt to match the newest level of consumer experience.
The reason for these sudden shifts in consumer demand and expectation can be traced back to the amount of consumption and the number of options for where and how to consume.
Many companies are offering the same (or nearly the same) product at the same (or similar) price. With this in mind, is it even possible to surprise customers anymore?
One of the biggest marketing trends we've seen in recent years is the shift towards delivering personalized customer experiences. 90% of consumers in the US find the idea of personalization appealing. Leveraging AI content generation, companies can effectively tailor content and experiences to meet the unique preferences and needs of individual consumers, thereby exceeding expectations and fostering greater engagement and loyalty.
How does Personalization Work
Personalization takes advantage of user data. It offers products and other content based on a visitor’s previous purchases, demographics, or any other personal data.
There are several ways to personalize content, and some are more obvious than others. The right technologies and proper methods for collecting and analyzing data are the keys to better and more relevant personalization.
Today, more and more brands are starting to personalize their content, and sometimes buyers don't even understand why certain things are shown to them. This greatly improves the user experience, which means people start shopping more spontaneously.
Netflix is known for its data-driven approach to creating watchlists. They know exactly when you hit play or pause, when you add a movie to Watch Later, or when you only watch half of a movie. Netflix constantly improves and develops its algorithms to provide the most pleasant consumer experience (CX).
Did you know that Netflix even personalizes its home page? If you think that the movie posters you see are the same for everyone, you are wrong. They too are adapted based on your preferences. This type of CX guarantees that you will have immediate access to movies with your favorite celebrities and genres.
How to Create a Highly Personalized Ad
Creating personalized messaging is a critical undertaking for any business that wants to stay competitive and gain new customers. Thanks to new technologies, such as AI content generators, companies can make a product that will gain customer attention, create a more personalized CX, and encourage them to want to stay with your company.
COVID-19 greatly affected the development of audio ads. According to recent statistics, 18% of adults have been listening to more podcasts since the start of the pandemic. Marketers predict that the total commercial spending on podcasts will reach around $2 billion by 2023.
However, audio advertising is not limited to podcasts. AI voice cloning services such as Respeecher allow for creating highly-personalized commercial or digital ads. The voice maker technology allows users to reproduce any voice they want and target specific audiences or set the perfect tone for an advertisement.
In 2020, Respeecher and Rephrase.ai collaborated with Mondelēz International, Ogilvy, and Wavemaker to create a highly-personalized ad campaign for the Indian market. Before reading further, it is important to mention that Respeecher only approves projects that meet our strict regulations on using voice cloning software and follow our ethics code that you can find out more about it on the Respeecher FAQ page.
The advertisements featured an Indian star of the highest caliber, Shahrukh Khan. Utilizing AI voice cloning, the ads and the avatar's speech differed depending on the four categories it represented: fashion, footwear, electronics, or grocery stores.
As a result, we created a unique video with Khan representing local sellers. This seemed impossible because of the number of stores locations and the scale of SRK's celebrity.
But in 2021, ad creators enabled local sellers to register themselves for participation in ads. Using this method, they could enter their credentials and receive personalized ads from Shahrukh Khan.
How was this made possible?
AI content generation AI systems, using machine learning, created a target model of the actor's appearance and voice to generate an unlimited amount of customized content. The final product appeared as if the actor had personally taken part in every single ad that aired.
Read more about the campaign in our case study.
Voice Cloning Technology for Personalized Advertising
Voice cloning helps businesses create personalized ads by providing the following features:
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Targeting specific audiences. As with the ads featuring Shahrukh Khan, you can localize messages for specific parts of the world or country.
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Scaling celebrity voices. Celebrities are in high demand. Voice cloning is the easiest way to use a professional actor's voice without involving them directly.
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Creating brand-unique voices. AI voice generators not only allow for cloning the voice of existing actors but also for creating a unique voice for long-term audio branding.
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Resurrecting voices from the past. Perhaps you need to target your audience using the voice of an actor who has passed away or wasn’t able to finish your project. Voice cloning helps to recreate these voices.
A professional synthetic voice can become the centerpiece for your brand by playing a significant role in your company's worldwide recognition. With voice maker technology, you can ensure consistency and quality in delivering your brand message across various platforms and languages, enhancing your brand's global presence and resonance with your target audience.
The AI voice generator makes it possible to localize your audio ads by adapting them to the languages of the regions you are advertising in. An actor can speak English in advertisements for the US and UK, and Italian, French, and German for those respective audiences.
The actor's voice will speak your language of choice fluently, just as it did in the original recording, and can even voice region-specific accents. If your original recording is not of the highest quality, we can also help you improve that through our audio super resolution algorithm. Curious to find out more about how audio super resolution works? Download this whitepaper about Respeecher's audio super-resolution algorithm.
If you are working in advertising, Respeecher is here to provide you with high-quality voice-cloning services to create personalized advertising campaigns.
FAQ
AI voice cloning technology enables the creation of synthetic voice solutions by replicating a person’s voice using AI-powered speech solutions. It’s used in personalized advertising campaigns, enabling highly-customized audio branding, targeting specific audiences, and even scaling celebrity voice cloning for broader reach.
Voice cloning technology enhances personalized advertising campaigns by offering highly-personalized ads that resonate with individual preferences. Using synthetic voice technology, companies can create targeted content, localize ads, and even replicate celebrity voices for more engaging and relatable marketing messages.
In a collaboration with Respeecher and Rephrase.ai, voice cloning technology enabled a campaign for Mondelēz International, featuring Shahrukh Khan’s voice in localized ads for fashion, groceries, and electronics, showcasing how AI content generation can deliver unique, personalized audio ads at scale.
AI content generation helps build brand recognition by offering customized audio branding through AI voice replication. With voice cloning technology, brands can create unique, consistent, and scalable voiceovers for ads, podcasts, and other marketing materials, ensuring a recognizable brand identity across various platforms.
Using voice cloning technology ethically requires respecting consent and privacy. Companies must ensure celebrity voice cloning is done with permission, avoid deceptive practices, and maintain transparency. Following strict ethical guidelines is crucial to prevent exploitation and ensure responsible use of synthetic voice solutions in personalized ads.
Glossary
AI voice cloning technology
AI voice cloning technology replicates voices using AI-powered personalization to create highly-personalized ads and customized audio branding for targeted ad localization.
Personalized advertising campaigns
Personalized advertising campaigns leverage AI content generation, AI voice cloning technology, and targeted ad localization for highly-personalized ads and customized audio branding.
Voice maker technology
Voice maker technology utilizes AI voice cloning technology to create synthetic voice solutions, enabling personalized advertising campaigns and celebrity voice cloning for customized audio branding.
Synthetic voice branding
Synthetic voice branding leverages AI voice cloning technology and voice maker technology to create customized audio branding, enhancing personalized advertising campaigns and targeted ad localization.
Audio super-resolution
Audio super-resolution enhances synthetic voice solutions by improving audio quality, perfect for AI voice cloning technology, personalized advertising campaigns, and voice maker technology.

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