We are happy to announce a new cooperation with the Content Authenticity Initiative (CAI). The CAI, led by Adobe is a community of over 750 members across the media, digital content, and technology industries working to promote the adoption of an open industry standard for ensuring content authenticity and originality.
From now on, Respeecher's part in this community will involve addressing misinformation by verifying the origin of digital content.
"We are thrilled to welcome Respeecher to the growing Content Authenticity Initiative (CAI) community. Respeecher reaches a critical audience of content creators in the film and video game space with their pioneering audio technology. They're an important addition to the CAI as we work to increase trust and transparency, empowering creatives and consumers alike."
Respeecher is not only interested in supporting the mission of CAI, but in implementing the standards to guarantee the authenticity of any content created on the VMP and democratize the technology while protecting it from abuse, particularly emphasizing ethical voice cloning.
Voice cloning technology is reshaping customer relationships and lifting corporate productivity, accessibility, and inclusion. However, voice projects often raise critical questions of privacy, data security, ease of use, brand protection, and interoperability.
Therefore, Respeecher is only working with projects that meet our strict regulations and follow our code of ethics, with a strong emphasis on our commitment to responsible use of voice AI technology.
One problem facing content creators is that metadata is often overwritten. This makes it impossible to know who the original author of a specific piece of content is. That’s why we are going to work on developing an approach to labeling content with metadata that doesn't affect the quality of the content itself, while adhering to AI ethics.
We are considering the possibility of working with metadata and the use of audio watermarks that are indistinguishable to the human ear, but noticeable to technical specialists in the field, all while maintaining AI ethics.
We are sure that our collaboration with the CAI will help to nurture trust and openness in the AI industry.
