by Orysia Khimiak – May 26, 2023 8:55:34 AM • 8 min

How Voice Cloning is Revolutionizing the Media Production Industry: Respeecher's Perspective at the EBU Production Technology Seminar

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On January 25th, Alex Serdiuk, the CEO of Respeecher, was invited to speak at the Production Technology Seminar, part of the European Broadcasting Union (EBU). The annual seminar is a highly anticipated event for media production professionals, as it offers insights into recent and future developments in the technical domain.

During his talk, Serdiuk highlighted the role of voice cloning in the media production industry and how it is transforming the way audio content is created.

One of the major benefits of voice cloning is the speed and efficiency it brings to the audio production process. In the past, voice actors would be required to spend hours in the recording booth, delivering lines over and over again until the desired result was achieved. With voice cloning, this process can be significantly shortened, as a voice actor only needs to record a limited number of lines that can then be used to create an entire audio performance. This not only saves time but also reduces the cost of audio production.

Voice cloning also provides a level of consistency that is difficult to achieve with human voice actors. With a cloned voice, audio content creators can ensure that every line is delivered with the same tone, inflection, and emotion, which can be especially useful for audiobooks or long-form narration. Additionally, voice cloning can be used to preserve the voice of an actor who has passed away, allowing their voice to live on in future projects.

During his talk, Serdiuk highlighted some of the major use cases for voice cloning in the media production industry. One of the most common applications is for dubbing, where foreign language films or TV shows are translated and dubbed into the native language of the target audience. Voice cloning can be used to replicate the voice of the original actor, making the dubbed version sound more natural and immersive.

Serdiuk also discussed some of the challenges facing the voice cloning industry, such as the need for high-quality source audio and the potential ethical concerns around using the technology. He emphasized the importance of responsible use of the technology, and how companies like Respeecher are taking steps to ensure that their products are used ethically and legally.

Overall, Serdiuk's talk at the Production Technology Seminar showcased the potential for voice cloning to transform the way audio content is created in the media production industry. With its speed, efficiency, and consistency, voice cloning offers a number of benefits over traditional voice actors. While it may not replace human voice actors entirely, it is clear that voice cloning has a bright future in the world of media production.

You can find out more details and watch all the presentations from the conference here.

This year, you will see more articles about the events that Respeecher participates in, right here in our new News section. Subscribe to our newsletter to find out about the latest updates in the voice cloning industry.

Orysia Khimiak
Orysia Khimiak
PR and Comms Manager
For the past 9 years, have been engaged in Global PR of early stage and AI startups, in particular Reface, Allset, and now Respeecher. Clients were featured in WSJ, Forbes, Mashable, the Verge, Tech Crunch, and Financial Times. For over a year, I Orysia been conducting PR Basics course on Projector. During the war, became more actively involved as a fixer and worked with the BBC, Guardian and The Times.
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