Respeecher, a pioneering voice cloning technology firm, announces its full support for the "Nurture Originals, Foster Art, and Keep Entertainment Safe Act" (NO FAKES Act). This legislative measure is vital in safeguarding individual rights against unauthorized use of their voice and likeness in the age of advanced artificial intelligence (AI) and deep fake technology.
Commitment to Ethical Practices
At Respeecher, we specialize in creating high-quality voice replicas with the explicit consent of the individuals involved. Our commitment to ethical practices and respect for intellectual property rights is the foundation of our business. The NO FAKES Act aligns with our mission to ensure the ethical use of AI technology in media and entertainment, providing crucial legal protections reinforcing our services' integrity.
“The NO FAKES Act is a truly groundbreaking initiative that aligns with the ethical standards Respeecher is proud to uphold. It is essential to ensure that AI voice technology is developed responsibly and used for legal and beneficial purposes only. No person should fear or have to combat the consequences of unwanted digital replica creation.
Respeecher believes in empowering creative professionals and does everything it can to ensure that the AI-powered voices of actors and celebrities aren’t misused. We insist on explicit consent for voice use and moderation of the synthesized voice,” says Alex Serdiuk, the CEO and co-founder at Respeecher.
Addressing the Adverse Effects of AI Misuse
Recent advancements in AI technology have made protecting individuals from unauthorized use of their voices and likenesses increasingly challenging. Instances of misuse, such as creating songs or endorsements without consent, cause significant reputational and financial harm. The NO FAKES Act acknowledges these adverse effects and proposes robust legal protections to prevent such exploitation.
The Act establishes that each individual has the right to authorize the use of their image, voice, or visual likeness in a digital replica. This right is considered a property right and is descendible and licensable, ensuring that individuals can control and protect their digital representations both during their lifetime and posthumously.
This is the second major AI-related Act this year, another one being the NO AI FRAUD Act, explained here by the NAVA President Tim Friedlander. We at Respeecher wholeheartedly support all the initiatives aimed at safeguarding individuals and voice talents from the misuse of their voice.
Supporting Ethical Voice Cloning
By supporting the NO FAKES Act, Respeecher advocates for a legal framework that protects individuals from the unethical use of their likeness and voice, ensuring that technological advancements in AI are harnessed responsibly. This Act bolsters our commitment to transparency, consent, and respect for individual rights, reinforcing the integrity of our services.
Respeecher also works closely with the major actor and voice talent organizations, such as NAVA and SAG-AFTRA to make sure that the technology we develop serves as a useful auxiliary tool for the creative professionals, not as a replacement for them.
About Respeecher
Respeecher is a leading developer of ethical synthetic speech software for creative industries. Its award-winning voice cloning technology is used by some of the most prestigious Hollywood studios, AAA video game developers, and marketing agencies. Company, better known for recreating voices of legends like Edith Piaf, Darth Vader and Jimmy Stewart, adheres to high ethical standards - Respeecher makes sure that all the voices it helps create are used with consent and moderates the output to prevent the voice misuse.
